Offering a quotation to a client is not always as simple as it sounds and may take some time to master. As with most things in life, the key is to keep practicing and to gain experience because, as you know, practice makes perfect. So how can we swiftly attract clients and ensure effective communication with potential customers in a short amount of time? Below are our 5 tips which may come in handy.

Know yourself as well as your client

Firstly, we should have a clear understanding of what clients are looking for, whether they are interested in  goods  or whether they have come to see what we offer and compare our prices with other service providers.  Don’t be too anxious to justify the price. Clients often have preconceived ideas of a price so rather than going on a tangent to explain all that the offer entails, take another course of action.

We all know that we should have a clear understanding of a client’s company. This will allow you to predict whether a client will accept the quotation you offer. If a client is willing to pay $1 for a vaccine and yet your quote was 4 times that, odds are they will reject your offer and so alternative methods of persuasion would be necessary.

Be confident in your products

Do you really know your products? Do you know the advantages and disadvantages of every product? Being informed about every aspect of your product allows you to speak about it with confidence. There is nothing feebler than a sales consultant who is uninformed about their own product. Even if your product is of a much higher quality than all its competitors, badly informed sales personnel will sabotage your sales.

Make good use of advantages

Being knowledgeable about your own product is not where it ends. You will have to know your competitors’ products too. Know the advantages of your product and know how to explain the benefits your product holds over those of your competitors. Although there may be certain aspects in which your product is inferior to others, the advantages should be emphasized when comparisons are made. Keep in mind not to deny the inferior aspects as this will create distrust with the client.

Consolidate step by step

Once you have reached the point where you are able to give a quotation, be ready for the client’s counteroffer. Be sure to quote a reasonable price as over quoting may cause the client to lose interest and result in you losing the transaction. Also keep in mind that offering a quotation that is too low won’t benefit you or necessarily stop counteroffers from the client.

Client's psychology

All clients want to get the best deal they possibly can and will try a wide range of tactics in order to get it. One way of doing this may be to tell you about an absurd offer they got from one of your competitors, one you cannot compete with. Not to worry. Don’t compete and shoot yourself in the foot, rather explain why your product is superior as well as other features such as after-sales services.  

About Ddu

Ddu (www.drugdu.com) is a leading global B2B online platform focused on the cross-border trade of pharmaceutical and medical device. As a pioneer in the industry, Ddu is committed to accelerating the circulation of pharmaceutical and medical device trade around the world, making it simpler and more efficient. With advanced technology and expertise in the international medical trade industry, Ddu has provided a full range of solutions for thousands of global suppliers and buyers to build and develop channels of communication and expand international business opportunities.