Learning how to effectively communicate in any industry is invaluable and in the cross-border trade it is essential. The right communication methods inspire confidence and instill trust. We have compiled a list of some effective ways to improve communication in cross-border medical trade.

1. Professional hospitality

Making a client feel welcome and valued is of course your first step to building a long-term business relationship. There are various ways in which to do this but ensuring they have minimal worries helps in this case. Arranging things like accommodation and airport pickups alleviates a lot of the stress associated with travelling and will not only portray a positive image of you and your company but will also help your client focus on the business aspects of the trip.

2. Avoid interruption

Having a private space with no interference is important and it is advisable to make yourself unavailable to anyone else during your time with the client. Your client will know that you have set them aside as a priority, further confirming the value you place on them.

3. Be thoroughly prepare

Actions speak louder than words. Few things are as impressive in business as someone who is comprehensively prepared. Doing research on your client and knowing beforehand what their aspirations and concerns are will give you a solid advantage. Also be sure to prepare material for them to take home and read in their own time.

4. Solve and addressproblems fast and efficiantly

Whenever a client raises an issue or expresses their concerns, address it immediately. Assuring them of the importance you place on their concerns is essential but ultimately means nothing if the issue isn’t resolved swiftly. Inspire confidence by proving your ability to deliver.

5. Confirm the details of transactions

Cross-border trading can be mine field of communication traps if you are ignorant to the influence of language and culture on business. To avoid major misunderstandings, take time to go over the details of transactions with clients. This opens up the opportunity for your client to ask questions and resolve misinterpretations before they become an issue.

6. Clear communication is key

As previously stated, language barriers can cause unforeseen and unnecessary problems. Clear, concise and simple communication is key when dealing with international clients. To avoid any misunderstandings, be sure of every major aspect of your deal.

7. Have the ability to say “no”

We want to ensure that our clients feel respected but your first priority is the ability to make informed and logical business decisions. Your ability to say ‘no’ is crucial and should be exercised without hesitation.

8. Respect your clients’time

Be aware of your clients’ schedules. Sticking to set times and knowing what is on their ‘to do list’ will leave them with a positive image of your company’s professionalism.

9. Be culturally sensitive

Emotional intelligence in the cross-border trade calls for an understanding of your client’s culture. Choose your words wisely. Displaying respect for the other person’s culture proves insight on your part and has the ability to engrave a profound impression on your client.