FMCG major Marico has announced that it will be investing in Revolutionary Fitness, owner of health and fitness app Revofit. The company stated that it will acquire around 22.5 percent stake in the health startup.

The move is anticipated to consolidate Marico’s position in the digital space. The strategic investment move comes at a time when the FMCG major is in plans to strengthen its operational footprint in the nutraceuticals and wellness domain with known brands like Saffola. Along with a significant market share in oats, Marico has launched Saffola Active Slimming Nutri-Shake, a health drink meant as a substitute for meals. 

The urban, health-conscious working professional is being aided by Revofit to inculcate healthy habits in their daily routine and has facilitated simplified access to health needs across the spectrum comprising diet, fitness, nutrition or exercise.

In addition to the app, an offline business is also operated by it concerned with the delivery of healthy curated meals to health-conscious customers. It is anticipated that FMCG products are likely to be launched by the startup in the future.

Marico has invested in startups earlier. The FMCG major markets well-known brands like Parachute, Parachute Advansed, Saffola, Hair & Care and Nihar.