【EXPERT Q&A】What might be the reasons for not closing deals despite following up with many clients?

August 14, 2023  Source: drugdu 137

Drugdu.com expert's response:

For foreign trade salespeople, every inquiry received is hard-won and should be treasured. However, inevitably among these inquiries, there will be phishing emails, junk inquiries, and even more seriously, potential scammers. Therefore, upon receiving an email, the immediate response is not advisable. Instead, it's essential first to discern and analyze. How to handle and reply to inquiries more effectively is the key to success.

1. Determine authenticity:

  01 Check the IP: Check the sender's IP by right-clicking the email, selecting properties-details to view the IP address of the email. Determine its geographical location. Also, cross-reference the IP records in the website counter to observe whether the visitor clicked a link to enter the website or typed in your URL directly.

  02 Consider the sending time: Look at the email sending time and account for time zone differences. Generally, no one would send emails in the middle of the night in their own country.

  03 Detailed information: Examine if the client has provided detailed contact information in the email. If there's a website, specific phone/fax numbers, and address, it's generally more credible. For those who provide incomplete details, you can request further contact information. If suspecting any discrepancies, consider sending a fax or placing a phone call for clarification. Calling the client can give them the impression that you value them. Even just informing them that you've received their inquiry can be beneficial.

  04 Content observation: Review the email's content. Some issues can be detected directly from the email content, such as phishing emails and those looking to gather information.

 

2.Analyze the Inquiry:

Many buyers send very brief inquiries, like "Send me price list" or "Send me catalog". Some salespeople directly send them the catalog or price list. As a result, the number of responses received in return is often minimal. So, it's essential first to calm down and conduct a preliminary analysis of the inquiry:

  01 Type of Buyer: Identify whether they are purchasers, agents, factories, hospitals, or end-users. Categorizing the client helps to approach issues from their perspective. For example, for factory procurement, buyers might be more concerned about product quality. Therefore, the response can emphasize the "quality" aspect. For traders and intermediaries, buyers might be more price-sensitive. Hence, the email response should recommend products that offer good value to them.

  02 Market and Policy: Understand the demand for the product in the buyer's country and the national policy. Recommending suitable products to the client not only showcases our professionalism and market grasp but also reflects our sincerity, ensuring we don't randomly suggest products and quotes.

  03 Buyer's Purchasing Experience: Investigate the client's background to determine their true objective. This will enable us to cater to their actual needs and preferences effectively.

 
 3.Professional Response:
 
01 Detail Handling: Before sending the email, ensure there are no spelling, grammar, paragraph, font, or punctuation mistakes.

02 Highlight Company Profile Based on Buyer's Interests: Buyers typically focus on: delivery period, competitive pricing, years of manufacturing or foreign trade experience, participation in local exhibitions in the buyer's country, presence of an in-house R&D team, collaborations with renowned brands or enterprises, certifications, guaranteed quality, and the ability to provide OEM and personalized customization services.

03 Answer All Questions from the Buyer: Respond positively and comprehensively to all questions raised by the buyer. If you can meet the buyer's requirements, clearly inform them. If not, provide alternative solutions.

04 Email Response Timing: Ensure the email is responded to during the recipient's working hours. This can be addressed by using scheduled email sending features.

05 Attachments: For initial contacts with clients, it's best to avoid attachments. If attachments are necessary, consider using the PDF format.

06 Professional Closing: End the email by posing a relevant professional question. This not only demonstrates your expertise but also intrigues the buyer, prompting a response.

07 Professional Email Signature: A complete signature typically includes your full name, position, department, full company name, email, phone number, fax, mobile number, address, website, and frequently used online chat tool accounts. This further emphasizes your professionalism.

08 Follow-up Post Quotation: Many foreign trade salespeople believe that once they've provided a quotation, they should wait for the client's response without any follow-ups, focusing instead on other potential clients. Without active follow-up, there's a chance you may lose out on that client. It's essential to consider various scenarios: the client may not have received the quotation, might have found the price too high, or perhaps received numerous quotes and forgot yours. Regular follow-ups are crucial.

 

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