Email marketing, as one of the essential tools for medical trade marketing, can significantly influence customer responses and even determine the success of your orders. Therefore, editing emails requires attention to detail and technique, as a small detail might prompt a customer to reply to your email.

So, how can you write high-response-rate emails that make customers eager to reply? Deduo Medical Trade Network shares four essential email editing tips:

Five times more people read email subject lines than the email body

Readers usually judge whether to continue reading an email based on the subject line's appeal, especially for customers who receive many emails every day. If your email subject line can grab the customer's attention, you are already halfway successful. To increase the chances of customers opening your email, consider these three subject line patterns (use with caution as they may risk being marked as spam):

1.Imitate an automated system reply (100% open rate) Example: Dear Tom, you got a message Customers who receive such an email will feel familiar and think someone has replied to their inquiry.

2.Imitate a buyer's inquiry (90% open rate) Example: Re: Tom, Do you sale XXX? Such a title immediately catches the eye; someone is looking to buy something from me, let's see!

3.Imitate a follow-up after a phone call (80% open rate) Example: Re: Tom called you just now! Even without a phone call, using such a subject line makes customers think, "Who just called me? Did I miss a call? Is there anything important?"

4.Arabic numerals are more eye-catching than words

Wherever possible, use Arabic numerals instead of words in email subject lines and bodies, as they are more universally understood and memorable for readers.

5.Subject lines between 8-12 words are ideal

When writing subject lines, avoid making them too long; the length should be controlled within 8-12 words, making it easier for customers to remember and recognize us.

6.Emails with images are at least 20% more attractive than those without images

Not just articles, but emails should also be rich in both text and images. Sometimes, the explanatory power of a picture is stronger than words, so adding one or two images in the body of the email can enhance its appeal. However, it's worth noting that if it's the first time you're emailing a customer, it's best not to include images, as it could easily be treated as "spam"!