Can the business model of Internet healthcare work without selling drugs?

This may be the answer that everyone wants to know at the moment. After all, Internet healthcare is recognized as a tough nut to crack. Many entrants have fallen halfway, and some survivors are not in a good situation.

Ping An Health's latest semi-annual report finally gave a definite answer.

In the first half of the year, Ping An Health's adjusted net profit reached 89.74 million yuan, a year-on-year loss of 340 million yuan.

This achievement was not easy to come by. Ten years after its establishment, Ping An Health finally achieved its first profit; if compared with JD Health and Ali Health, Ping An Health's turnaround time is also later, but the latter's turnaround may be more meaningful to the entire Internet healthcare.

The core is that, in the eyes of the outside world, whether it is JD Health or Ali Health, the essence is still "selling drugs", and the majority of revenue is from selling drugs. In May this year, because JD Home Doctor failed to form an effective profit model, the entire business unit was eliminated, which was also seen as JD Health giving up its ambition of "from medicine to medical care".

Ping An Health relies on the group's "comprehensive finance + medical care and elderly care" ecological synergy to implement a managed medical care model, which not only has medicine but also focuses on "medical care", and the business logic has been run through.

This may be closer to people's imagination of Internet medical care.

https://mp.weixin.qq.com/s/n9AAtgpyyHAELLfQQxXdAA