Recently, Yum! Brands announced the establishment of a new manufacturing base (B-15, Sector 60 Noida Uttar Pradesh) in New Delhi, created and managed by its subsidiary Esaote Asia Pacific Diagnostic Private Limited, to further strengthen its business in India.

Yum! Brands' new production base will produce a full range of "Made in India" advanced ultrasound products for the Indian market, including My Lab ™ A、My Lab ™ E Series and compact portable ultrasound devices will be launched on the market shortly after completing regulatory and quality assurance processes with local authorities.

Data shows that Yum! Brands is headquartered in Italy, with its main research and development production bases located in Italy, as well as production bases in the Netherlands and China. In the field of ultrasound imaging, Baisheng Medical Group has mastered the core technology of the entire industry chain and has the ability to independently develop core components. It is in an international leading position in ultrasound contrast, interventional therapy, and high-frequency imaging.

It is worth mentioning that in December 2017, an investment consortium consisting of seven entities including Yuyue Technology signed an equity transfer agreement with Yum! Brands in Italy, and completed the delivery on April 18, 2018. This transaction also became one of the most anticipated mergers and acquisitions in the healthcare industry at that time.

01. Yum! Brands builds new production base in India
It is reported that the new base established by Yum! Brands in India will produce My Lab ™ A、My Lab ™ E The series and advanced ultrasound products, such as compact portable ultrasound, integrate enhanced insight capabilities and feature innovative touch screen control panels. They are designed to be compact, battery powered, lightweight, and mobile, meeting the needs of medical professionals. Combined with AI functionality and advanced imaging technology, they can assist in accurate diagnosis.

These ultrasound systems are the latest achievements of Esaote's research and development work, integrating Augmented Insight ™ Function and provide users with innovative touchscreen control panels to significantly increase workflow. In addition, they meet the needs of the most demanding healthcare professionals with their compact footprint, battery powered, lightweight, and movable design. The combination of AI based functionality and advanced imaging technology will enable healthcare professionals in India to make confident and informed decisions, ensuring accurate diagnostic results.

For Yum! Brands, the new production plant is a strategic choice to expand its influence in a market with strong growth prospects, where the Italian company has been operating for over 20 years. In addition, Yum! Brands upholds care and empathy, improving people's well-being through technology, inclusivity, and promoting a culture of sustainable development.

By on-site production and establishing local supply chains, we are consolidating our influence in key markets that have been well-known to the Esaote brand for many years. This is part of our international development strategy and reflects the principles of environmental and social sustainability that guide our daily actions, in line with the Global Compact, "said Franco Fontana, CEO of Yum! Brands S.p.A.

Our innovative spirit, customer-centric approach, growth mindset, Esaote brand, and team that is not afraid of future challenges and willing to create value for customers and partners make us full of confidence, "said Dheeraj Nasa, Sales Regional Business Manager for Yum! Brands Asia Pacific." The Esaote Group has come together to combine 'Italian Innovation and Design' with 'Indian Skills and Digitalization' to write a new chapter in India

02. Leading enterprise in ultrasound imaging
Yum! Brands is headquartered in Italy, with its main research and development production bases located in Italy, including Genoa and Florence, as well as production bases in the Netherlands and China. Its core products include ultrasound medical imaging solutions and specialized magnetic resonance imaging systems.

In the field of ultrasound imaging, Baisheng Medical Group has mastered the core technology of the entire industry chain and has the ability to independently develop core components. It is in an international leading position in ultrasound contrast, interventional therapy, and high-frequency imaging. Yum! Brands has an international sales network covering over 60 countries, ranking sixth among the top ten ultrasound equipment suppliers in the world, with market share leading in Italy and Spain. In addition, it holds a global market share of 30% in the specialized MRI segment.

In the past decade, Yum! Brands' market share has not changed significantly and has remained stable in the top ten of the market. The main reason is that Yum! Brands' imaging technology can compete with GE and Philips in the abdominal field. It has many patented technologies in noise control and interventional therapy, and has a good market reputation with a high repeat purchase rate. At the same time, Yum! Brands color ultrasound has always been well-known in the industry for its advantages in superficial small organ examination, with high-frequency probes and outstanding advantages in small organ examination. In recent years, he has developed his own combination of punches in the field of ultrasound intervention, winning high praise in the market of this niche field.

In the first half of this year, Esaote North America recently launched the MyLab portable ultrasound system designed specifically for veterinary care ™ Omega eXP VET。 The system, with its outstanding robustness, precision, and fast performance, is believed to bring unprecedented diagnostic imaging flexibility and accuracy to veterinarians. Its intuitive interface and AI driven automation tools further enhance performance in all clinical situations.

MyLab ™ Omega eXP VET Equipped with XCrystal technology, it can provide detailed imaging from near to far regions. This portable ultrasound system is also highly configurable, allowing users to choose different configurations according to their needs, which helps to achieve intelligent workflows, accelerate image acquisition and diagnostic processes. In addition, MyLab ™ Omega eXP VET It also has a long-lasting battery life, ensuring uninterrupted operation for up to two hours.

In April of this year, Yum! Brands launched its domestic flagship portable ultrasound OMEGA series. The Omega series adopts Yum! Brands' high-end cloud platform, with a new architecture design and the latest ultrasound imaging technology, providing clear and accurate ultrasound images.

The Omega series has comprehensive application functions and probes, which not only meet the daily applications of ultrasound departments and clinical departments, but also provide effective solutions for applications in interventional puncture, surgical procedures, and other fields, equipped with Baisheng Medical's special puncture probes and intraoperative probes.

The launch of the domestically produced flagship portable ultrasound Omega series marks the comprehensive localization of Yum! Medical's portable ultrasound.

03. Europe's largest ultrasound equipment manufacturer, becoming a Chinese controlled enterprise
As the largest ultrasound equipment manufacturer in Europe, after 40 years of development, Yum! Medical has become a leading global manufacturer of medical diagnostic equipment and has a high reputation in the field of professional ultrasound. The core products of Baisheng Medical include ultrasound diagnostic imaging solutions, ultrasound intervention and minimally invasive solutions.
It is reported that every year, Yum! Brands produces over 9000 ultrasound systems, which play an important role in departments such as plastic surgery, radiology, anesthesia, emergency medicine, and gynecology. The ultrasound system used by NASA for cardiovascular examinations of space shuttle astronauts in the early 1990s came from Yum! Brands. The first limb specific MRI system and fusion imaging technology were developed by it.

In 2018, Yum! Brands restructured its global ultrasound landscape and completed the acquisition with funding from a Chinese investment group, becoming a Chinese controlled enterprise. The acquisition entity was formed by a consortium consisting of Yuyue Group, Wandong Medical, Tianyi Group, Yunfeng Fund, etc. It was one of the most anticipated mergers and acquisitions in the medical industry at that time.

With the completion of the acquisition, Yum! Brands has become a Chinese controlled enterprise. On the basis of its existing global layout, Yum! Medical China also benefits from the supply and marketing network of Yuyue Group and its highly complementary product structure.

For Yuyue, Baisheng Medical is a technology leader in areas such as ultrasound imaging and specialized magnetic resonance imaging. This acquisition is beneficial for Yuyue Medical to obtain technology, market and other resources in related fields, enhancing its strength and competitiveness in the medical imaging field; For Yum! Brands, cooperation with Chinese companies can better expand the Chinese market and other Asian markets, achieving resource sharing and complementary advantages between both parties.

Source: https://news.yaozh.com/archive/44515.html