On November 22nd, China Net Finance reported that in response to the recent widespread online rumors about the alleged addition of banned ingredients to cosmetics produced by Shanghai Baique Ling Daily Chemical Co., Ltd. (hereinafter referred to as "Baique Ling"), the Shanghai Food and Drug Administration issued the latest response on November 20th.

After investigation, the Food and Drug Administration confirmed that there was no violation of the Regulations on the Supervision and Administration of Cosmetics and the regulations on the management of prohibited and restricted raw materials for the related product of lark, Shuinenjing essence facial cleanser (formula upgrade) (limited use date: 20241105, batch number: 3R06YV11). This conclusion has put an end to the controversy surrounding Baique Ling cosmetics.

It is reported that the cause of the incident was that the Shanghai Food and Drug Administration received a report from netizens on September 27, saying that the ingredients on the label of the product "Watery essence Cleanser" produced by the lark contain "Petunia rotundifolia extract", which has been listed in the list of prohibited raw materials for cosmetics by the State Food and Drug Administration. Subsequently, doubts about Baique Ling products continued to ferment on the internet.

In response, Baique Ling quickly emphasized that the relevant products were produced before the national ban regulations were issued and fully complied with the laws and regulations at that time. At the same time, the brand has made adjustments to the formula of the product since April 25, 2021, and has obtained the registration number: Shanghai G Makeup Network Bei Zi 2021512009. After May 26, 2021, Bailing has not produced any products containing this ingredient, and there is no illegal addition of prohibited ingredients

Baique Ling stated that as a responsible company, it has always strictly complied with national laws and regulations and fulfilled its corporate social responsibility by eliminating the use of prohibited raw materials. Currently, it is actively communicating with regulatory authorities and requests everyone to continue to care, pay attention to, and supervise Baique Ling.

After the incident, the official flagship store of Tiktok Pockling started broadcasting at 6:00 a.m. on the 20th, and has been broadcasting continuously for more than 24 hours. According to third-party data platforms, the sales of official flagship stores on the 20th have reached 1-2.5 million, a sharp increase of 500% compared to the daily sales of the past week.

Industry insiders have stated that the key to Baique Ling's successful resolution of the crisis this time is that it did not choose to avoid or remain silent, but actively and promptly reported the situation to the public. Its textbook like explanatory announcements not only won the understanding and support of consumers, but also earned more trust and respect for the brand.