From April 8th to 12th, 2025, Wuzhen, a water town in Jiangnan, welcomed the annual grand event in the field of medicine and health - Wuzhen Health Conference. This industry grand event, which gathers industry elites, experts, scholars, and well-known enterprises, is an important platform for gaining insights into industry trends and exchanging innovative ideas. Tianshili Pharmaceutical Group (hereinafter referred to as "Tianshili") won multiple awards at the conference with innovative achievements in brand strategy, product positioning, market channels, and other aspects, becoming the focus of the audience.

Brand Strategy Innovation: Shaping the Influence of Innovative Traditional Chinese Medicine Drugs

In terms of brand strategy, Tasly always regards innovation as the core driving force and is committed to building a Chinese medicine brand with international influence. Winning the title of "VIP Strategic Cooperation Enterprise" at the 2025 Wuzhen Health Conference is a high recognition of its brand strength and industry status. Tianshili actively promotes the inheritance and innovation of traditional Chinese medicine culture, integrates resources from the entire industry chain, and carries out a series of win-win cooperation between industry and commerce to continuously enhance brand awareness and reputation.

Tianshi Li innovatively uses digital means for brand communication, utilizing big data analysis to accurately target customer groups and develop personalized marketing strategies. At the same time, actively participate in industry summits and academic exchange activities, showcase the unique charm and modern technological applications of traditional Chinese medicine, and enable more people to understand and recognize traditional Chinese medicine. Tianshili combines the wisdom of traditional Chinese medicine with modern technology to provide consumers with high-quality, safe, and effective products, establishing a good brand image in the minds of consumers.

Product positioning innovation: meeting diverse health needs

Products are the core driving force for enterprise development, and Tianshili focuses on precise product positioning to continuously meet the diverse health needs of consumers. At this conference, multiple products under the Tianshili brand stood out with innovative advantages.

Hongqi Oral Liquid won the "West Lake Award · Most Popular Star Single Product in Pharmacies" award. Tianshili has deeply explored the medicinal value of traditional Chinese medicine, conducted scientific research and development on Hongqi, and innovatively made it into a convenient oral liquid formulation for consumption. This innovation not only preserves the therapeutic effects of traditional Chinese medicine, but also improves the convenience of the product, accurately meeting consumers' needs for health preservation. At the same time, in the process of product development, Tianshi Li uses modern biotechnology to extract and purify the active ingredients of Hongqi, ensuring the stability of product quality and efficacy.

The Niuhuang Qingxin Pill (Bureau) marketing and promotion project has won the "West Lake Award · Innovative Marketing Case" award. Tianshi Li has boldly innovated in marketing and promotion, carrying out a series of creative marketing activities through a combination of online and offline methods. Utilize social media, e-commerce platforms and other channels online to promote products and brands, and expand brand influence; Offline, we collaborate with chain pharmacies to hold health lectures, product experience activities, and engage in face-to-face communication with consumers to enhance their awareness and trust in the products. In addition, Tianshi Li also formulates personalized marketing strategies based on the market characteristics and consumer needs of different regions to improve the market adaptability and competitiveness of its products.

Tianshili brand probiotic powder won the "Sousou Rabbit Health Good Product - Optimal Selection Award". With the increasing awareness of consumer health, the probiotics market has experienced rapid development. Tianshi Li has keenly captured this market trend and launched high-quality probiotic powder products. In the process of product development, Tianshili focuses on technological innovation, adopts advanced production processes and strict quality control systems to ensure the safety and effectiveness of products. At the same time, through precise market positioning and marketing strategies, the product is promoted to a wider consumer group.

Market channel innovation: expanding new business boundaries

In terms of market channels, Tasly actively innovates and continuously expands its business boundaries. In addition to traditional sales channels such as pharmacies and hospitals, Tianshi Li actively expands its online sales channels, cooperates with major e-commerce platforms, establishes official flagship stores, and carries out new marketing models such as live streaming sales, improving the sales efficiency and coverage of its products.

It is worth mentioning that Mr. Li Jiangshan, General Manager of Tianshili OTC and Terminal Business Unit, was awarded the "West Lake Award · Outstanding Figure in China's Pharmaceutical Industry". Just like the innovative spirit of the enterprise, the people of Tianshili unite as one, break through the waves, and bravely climb to new heights in the fierce market competition.

The multiple awards won at the 2025 Wuzhen Health Conference this time are a reflection of Tianshili's years of commitment to innovative development. In the future, Tianshi Li will continue to adhere to the corporate philosophy of "pursuing harmony between man and nature and improving the quality of life", continuously innovate in brand strategy, product positioning, market channels, and other aspects, contribute more to the development of China's pharmaceutical and health industry, and bring more high-quality health products and services to consumers.