Sending samples is not unfamiliar to everyone, and it is an excellent entry point for opening orders. Here are 5 things to consider when sending samples to improve order conversion rates.

1.Selection of sample customers First, determine if the sample customer truly has potential demand. Don't send samples to just any customer who asks for them, as some customers may pretend to be dealers or wholesalers. Therefore, it is essential to first determine the customer's nature and the products they deal with. Secondly, it's best to understand the customer's plan for your products at this time. For example, when will the product be introduced to the market and which country and consumer group it is primarily targeting.

2.Sample details For customized sample details, carefully confirm with the customer before arranging customization, and complete it within the promised time, without constantly dragging on the customer's time.

At the same time, keep the customer informed of the progress and situation of the sample during the process, so they know what to expect and feel more confident working with you.

Most importantly, ensure the quality of the sample, as this will play a significant role in placing large orders.

Sample packaging For sample packaging, be sure to ensure that the packaging is secure and won't be easily damaged during transport.

Many people do not pay attention to packaging, sometimes thinking that damages are the responsibility of the courier or freight forwarder. However, by properly securing the packaging in the first place, can't you prevent such incidents and reduce accidents?

4. Sample attachments Many people just send a sample and forget to include the company's catalog and sample list, which can also be sent to the customer. The company catalog helps the customer understand your company and its products better, and also helps promote other products.

The sample list should indicate the product's corresponding model, packaging, and price, making it easy for customers to check the sample list for the corresponding model and price when they receive the sample.

5. Follow up after sending samples After sending the sample, send an email to the customer with the sample's photos and courier tracking number. This ensures continuity and makes it easy for customers to archive and estimate the sample's arrival time. Once the customer receives the sample, communicate with them promptly to understand their real thoughts and remember to follow up regularly.

In summary, samples need to be handled with care from beginning to end, and customers will trust you more when you pay attention to details.